Marketing department plays a vital role in determining the future ability of the company. Its main objective is to distribute goods from producers to the customers. It distributes milk to consumers and also provides consumer education through ad campaigns and participating in various exhibitions.
- To analyze marketing opportunities.
- To develop marketing strategies.
- To plan marketing programs.
- To connect the consumer with the products.
Functions:
- Develop integrated business plan.
- Allocate sufficient budget for advertising and sales promotion.
- Develop effective advertising.
- Develop efficient and effective distribution channel.
- Formulate strategies to out-beat competitor.
- Improve sales and market share for Nandini product.
- Create awareness for the Nandini products.
- Retain Nandini products as the market leader.
- Identify the market demand for milk and milk product.
- Perform regular market surveys to know the feedback of customers regarding quality of the product & service.